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Most follow-ups fail for one of two reasons: they go out too soon and feel pushy, or too late and the thread is already cold. A cadence of 3, 5 and 7 days after the first email works well for most sales and recruiting contexts.
Why spacing matters
Each bump should add a small amount of new information or a lower-friction ask, not just repeat the same request.
When to stop
The moment someone replies — even with “not now” — the sequence should stop. Never send a scheduled bump after a real reply.
